Google Business Profile
The single highest leverage free asset a local lighting company owns, and the one most often left half finished.
A typical event lighting profile has a name, a phone number, a category and six photos from two years ago. Every remaining field is a ranking signal being left on the table: services, service areas, attributes, products, questions, opening hours and posts.
Profiles with a steady flow of new photography rank better and convert better. You already take the photos. The gap is purely the routine that gets them uploaded, captioned and geotagged every week rather than never.
Asking for reviews when you remember produces a handful a year. A sequence that fires at the right moment after every event, with a link that removes all friction, produces a steady flow. Review velocity, not just review count, moves map rankings.
Connected service
This page connects to The Booked Engine. Here is the full picture, with the price on the page rather than behind a call.
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Own the searches that matter in your metro.
Uplighting rental, wedding lighting, event production. Local SEO, a Google profile that wins the map pack, and weekly before and after content built from your own event photos. You light the rooms. We run the machine.
Proof
Both figures below come from the clients themselves, and both sites are live for you to inspect.
The best company to connect with for everything, lighting, events, and a perfect ecommerce build. Highly recommended. They took us to 500k dollars in sales in just 3 months. Wow.
The best of the best. Enquiries from more than 50 countries, great structuring of the website, and we crossed 1 million in sales. We are already returning to LitBooked for another project. Gem of a company.
Questions
Category selection, proximity to the searcher, review count and velocity, profile completeness, photo freshness and posting activity. Categories and completeness are the fastest wins because most profiles in this industry are only partly filled in.
Weekly is enough, and you already generate the material every time you light an event. The point is consistency rather than volume.
Yes. Profile management, weekly posting, photo uploads and review responses are all part of The Booked Engine retainer.
Keep reading
The four channels that actually produce bookings for a lighting company, in the order worth building them.
Read the guide Lead generationMost owners think they have a traffic problem. Usually they have four smaller problems compounding.
Read the guide SEO and GoogleMetro level keywords, the map pack, and turning your event photography into content that ranks.
Read the guideFree · No strings · 48 hour delivery
Tell us where to look. Within 48 hours you get a personal video walking through your website, your Google profile and your Instagram: what is working, the three things costing you bookings, and the one fix to make first.
Two minutes to request. Three short steps, nothing else.
Get your free auditOr email hello@litbooked.co and we will pick it up from there.