Ecommerce · Designer lighting fixtures
Northerncult
A premium lighting store, engineered to sell
$500K in sales over three months
Reported by the client
Scope of work
- Ecommerce build
- Product architecture
- Trade partner funnels
- Lighting calculators
- Product SEO
- Content engine
The brief
Northerncult came to us as a designer lighting brand serving North America with a catalog too good for a template store. We engineered a full ecommerce build around it: product architecture for more than 100 fixtures, trade partner funnels for designers and contractors, lighting calculators that help buyers choose, and a content engine built to rank. The result is a premium store that sells the way the products deserve.
What we built
Product architecture for more than 100 fixtures
A catalog this size fails on navigation before it fails on design. We built the category structure, filtering and product templates around how buyers actually shop for fixtures, by room, by style, by fitting type and by scale, so a visitor lands on a collection rather than a search box.
Trade partner funnels
Designers and contractors buy differently to consumers, so they get their own path. Separate entry points, trade account capture and a follow up flow built for people who specify in volume rather than buy one pendant.
Lighting calculators
Buyers hesitate when they cannot tell whether a fixture suits the room. The calculators answer that on the page, which removes the single most common reason a high value fixture sits in a cart and never converts.
A content engine built to rank
Product SEO across the catalog plus an editorial layer that captures buyers earlier in the decision, then routes them into the right collection.
In their words
The best company to connect with for everything, lighting, events, and a perfect ecommerce build. Highly recommended. They took us to 500k dollars in sales in just 3 months. Wow.
The other build
Read the second case study
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